Gender Neutral Services

Just like the wedding industry is heavily saturated with the terms “bride “ and “groom” so does the hair industry face a male / female divide . Not only is it irrelevant but it’s hurtful to those who don’t identify to those terms. So why aren’t we chaining this?

We can! We have the power to create the terms we want to see and erase the one no longer useful.

Some salons are shifting to gender neutral terms and pricing . I mean why should a “woman’s” pixie cost more than a “man’s” pompadour. It’s more or less the same time, techniques and product usage but yet one receives a pink tax. Then those identifying as men but having long locks are often scheduled incorrectly because the front desk hears. “man”, then gives them a shorter timeslot when in reality they need more time. Instead salons are shifting to pricing based upon length, density and service. It’s accurate for what is being received and inclusive of all.

The wedding industry needs to take note because while some do identify as “bride” or “groom” many don’t . Not to mention the binary reinforces “bridesmaids” and “groomsmen” which by natural discourages mixed gender parties. That’s just silly ! It also impacts pricing and availability of services. Pricing should be reflective of the amount of work to create the services, cost of materials, etc … not gender. And all genders should have access to all services.

Being at the cross roads of these worlds we have made a point to make sure our rates are neutral and inclusive. instead of saying “Bride” we say “marrier “ . Rates are divided by marrier, then adult (11 years old +) and then children (10 years and under). This way it’s separated in a way that easy to understand and approachable to anyone.

We must call for the change we want to see in the industry. What can you impact in your industry?